Hi, I’m Tracy Ricker, based in the Greater Chicago area. I hold a BFA in Communications Design from Pratt Institute, where I specialized in branding and art direction, and minored in sustainability. I’m passionate about creating bold, witty, experimental branding and ads. My background in fine arts shapes my approach, where I always start with hands-on work before diving into the digital process. Lately, I’ve been loving the Karelia font by Frode Helland.